Digital Marketing
Content Strategy
Plan and publish content your audience actually wants to read, watch and share
Phone: +237 672 149 730
Course Description
Many businesses in Cameroon post on social media only when they remember to, with no clear message and no plan. The result is a feed full of random flyers and promotions that followers scroll straight past, and a brand nobody recognises. Posting more is not the answer. Posting with purpose is.
Content Strategy at Maxwell Training shows you how. You will define your editorial line, use storytelling to make your brand memorable, organise your posts with an editorial calendar and choose the right formats, from short videos and carousels to articles. You will leave with a content plan you can follow week after week.
Course Outline
Week 1
Editorial Line
Notion, Google Docs, Canva (Brand Kit)
Define what your brand talks about, the tone it uses and the content pillars it keeps coming back to, so every post sounds like you and serves a clear purpose.
Week 2
Storytelling
Google Docs, Canva, CapCut
Learn simple story structures that turn your products, customers and behind-the-scenes moments into posts people remember, relate to and share.
Week 3
Editorial Calendar
Notion, Trello, Meta Business Suite
Plan your content weeks in advance, balance your content pillars and schedule posts so you publish consistently without last-minute stress.
Week 4
Content Formats (video, carousel, articles)
CapCut, Canva, Buffer/Hootsuite
Choose between short videos, carousels and articles based on your goal and platform, and learn what makes each format perform on TikTok, Instagram, Facebook and your website.
Message Us