Digital Marketing
Channels & Visibility
Choose the right channels and get your business seen by the people who matter most
Phone: +237 672 149 730
Course Description
Many businesses in Cameroon open an account on every platform, post a few times and then go quiet. Others rely only on flyers, banners and word of mouth, and miss the customers who now search and shop online. Being everywhere is not a strategy. Being visible where your customers already are is.
Channels & Visibility at Maxwell Training helps you choose and use the right channels. You will build a social media strategy, grow and engage an email list, use blogging to get found on Google and learn when digital beats traditional marketing, and when the two work best together. You will leave with a clear channel plan matched to your audience and budget.
Course Outline
Week 1
Social Media Strategy
Meta Business Suite, TikTok Studio, LinkedIn Pages
Choose the platforms where your audience is most active, set a clear goal for each one and decide what and how often to post to grow a real, engaged following.
Week 2
Email/Newsletter
Mailchimp/Brevo, Canva, Google Forms
Build an email list, design simple newsletters and write messages that keep your customers informed, engaged and coming back to buy again.
Week 3
Blogging
WordPress, Google Search Console, Ubersuggest
Set up a blog, write articles around the questions your customers search for and apply basic SEO so your website gets found on Google.
Week 4
Digital Vs Traditional Marketing
Google Analytics, Meta Business Suite, Google Sheets
Compare digital channels with radio, TV, print and billboards on cost, reach and measurable results, and learn how to combine both for the Cameroonian market.
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