Digital Marketing
Fundamentals & Strategy
Build a digital marketing strategy grounded in real market data, before you spend a single franc on ads
Phone: +237 672 149 730
Course Description
Many businesses in Cameroon jump straight into posting on social media or paying for ads without a clear plan, and end up spending money on people who never buy. The problem is rarely effort. It is missing foundations: knowing who your customer is, what problem you solve for them and where you stand against your competitors. On top of that, practical, up-to-date training built for the Cameroonian digital market is hard to find.
Fundamentals & Strategy at Maxwell Training gives you those foundations. You will learn how the digital ecosystem works, define the problem your business solves, research your market with real data, benchmark your competitors and turn it all into a SWOT analysis. You will leave with a clear, written strategy to guide every campaign you run afterwards.
Course Outline
Week 1
Digital Ecosystem
Google Business Profile, Meta Business Suite, WhatsApp Business
Learn how search engines, social media, websites, email and messaging apps work together, and find out where your customers actually spend their time online.
Week 2
Problem Definition
AnswerThePublic
Pin down the exact problem your product or service solves and who has it, then turn that into a clear customer persona and value proposition.
Week 3
Market Research
Google Trends, Semrush/Ubersuggest
Measure demand, discover what your audience is searching for and run simple surveys to test your assumptions against real data.
Week 4
Benchmarking
Semrush/Ubersuggest
Study your competitors’ websites, social pages and ads to see what works in your market, and spot the gaps your business can own.
Week 5
SWOT Analysis
Google Sheets, Canva
Bring your research together into a SWOT analysis and a one-page strategy with clear goals, a defined target audience and priority channels.
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