Digital Marketing
Target Audience & Positioning
Know exactly who your customer is and give them a clear reason to choose you over the competition
Phone: +237 672 149 730
Course Description
Many businesses in Cameroon try to sell to everyone and end up connecting with no one. Their posts and ads speak in general terms, reach the wrong people and never explain why anyone should pick them over the competition. Without a clear picture of your ideal customer, even a great product struggles to stand out.
Target Audience & Positioning at Maxwell Training shows you how to fix that. You will build detailed buyer personas, segment your market, map your customer’s path from first contact to purchase with the AIDA funnel and craft a value proposition that sets you apart. You will leave knowing exactly who you are speaking to and what to say to win them over.
Course Outline
Week 1
Buyer Persona
Make My Persona (HubSpot), Google Forms, Miro/FigJam
Turn real customer information into detailed buyer personas that capture their goals, frustrations, buying habits and the platforms they use every day.
Week 2
Market Segmentation
Meta Ads Manager (audience targeting), Google Trends, Google Sheets
Split your market into groups by location, age, needs and behaviour, then choose the segments most worth your time and budget.
Week 3
Conversion Funnel (AIDA)
Miro/FigJam, Canva, Google Analytics
Map how a stranger becomes a customer through Attention, Interest, Desire and Action, and plan the content and offers that move people from one stage to the next.
Week 4
Value Proposition
Value Proposition Canvas (Strategyzer), Miro/FigJam, Canva
Write a clear, specific promise that shows your target customer why they should choose you, and test how it lands with real people before you use it.
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